How birdwatching in Arizona and a seasonal campaign for Breckenridge demonstrate a more strategic approach to vacation rental marketing. What does birdwatching have to do with growing a vacation rental business? Quite a bit, actually. When most vacation rental managers think about marketing, they think about attracting more website traffic, improving search rankings, advertising their properties, or promoting special offers. Those things matter. But I believe there's an impo

The latest OTA changes are frustrating vacation rental managers. But the larger issue isn't new: Who controls your business, your guest relationships, and your future? By Mark Spinks | Legendary Consultants October 28, 2026 The Full Spectrum Approach for a Stronger, More Independent Vacation Rental Business (click image to zoom) The Latest Changes Aren't the Problem. They're a Reminder of the Problem. If you follow the vacation rental industry on LinkedIn, or other online me

The Full Spectrum Growth System An integrated strategy for stronger revenue, better marketing, more direct bookings, lasting owner relationships, and sustainable vacation rental management growth. By Mark Spinks | Founder, Legendary Consultants The Problem Isn't Always What You Think It Is The vacation rental management industry has changed dramatically over the years. We have more sophisticated pricing tools, powerful property management systems, automated guest communicatio