How birdwatching in Arizona and a seasonal campaign for Breckenridge demonstrate a more strategic approach to vacation rental marketing. What does birdwatching have to do with growing a vacation rental business? Quite a bit, actually. When most vacation rental managers think about marketing, they think about attracting more website traffic, improving search rankings, advertising their properties, or promoting special offers. Those things matter. But I believe there's an impo

Why small and mid-sized companies do not need to How Local and Regional Vacation Rental Managers Can Compete with the Giants become national brands to win. But they do need to become more strategic. The short-term rental industry is changing. National operators are growing. Management companies are consolidating. Software platforms are becoming more powerful. OTAs continue to shape guest behavior. Regulation is increasing. Owners are asking harder questions. Guests expect mo